Lonely Planet launches its own tours for first time

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Lonely Planet Experiences will be carbon neutral

Guidebook publisher Lonely Planet has launched its own range of tours, which, it says, will ‘bring its guidebooks to life’.

It said all of its tours, put together by well-established tour operator Intrepid Travel, will have a low environmental footprint and they’ll all have a positive impact on local communities.

 All Lonely Planet Experiences will be in small groups and led by a local leader, using local transportation and they’ll all support locally-owned businesses and, like all Intrepid Travel trips, be 100% carbon-neutral.

The portfolio will include 200 day tours and more than 130 multi-day tours operated by Intrepid Travel’s day-tour company, Urban Adventures. They will be offered in 65 countries.

Clients will get exclusive discounts on Lonely Planet’s guidebooks and free access to Lonely Planet’s Guides app.

The publisher’s new chief executive Luis Cabrera said: “For over four decades, travellers have looked to Lonely Planet for trusted travel advice.

“Now, global explorers looking for the inside track can journey along with us on this new range of tours. This is an exciting innovation and evolution for the Lonely Planet brand.”

Intrepid Travel CEO James Thornton said: “These experiences combine our expertise to create a new tour range that will support local communities, protect our natural environment and ensure travellers see the world in a responsible and sustainable way.

“Lonely Planet helped pioneer access to more authentic and grassroots experiences for independent travellers. We’re thrilled to be part of the next phase of their growth and helping to make sustainable experience-rich travel a mainstay for travellers everywhere.”

 

Essentially though, this is a commercial venture for Lonely Planet, and you have to wonder whether its guidebooks will remain impartial now it’s selling its own range of tours.

Examples of what’s is offering include a 2.5-hour Tour Through Tokyo’s Kitchen from £59pp, while multi-day tours include a 15-day Explore Egypt itinerary from £815pp.

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